The BOOWAJOE® Story
A premier school safety program built on respect, preparation, and the belief that every child can be a leader.
To inspire children to honor themselves, hold others in high regard, and make smart, safe, and respectful choices through our engaging school safety and preparedness education program.
To become the most trusted school safety and preparedness education program, helping children build safer schools, stronger communities, and brighter futures.
The BOOWAJOE® Promise
BOOWAJOE® believes that every child can become a leader. Not by being the loudest. Not by being the strongest. But by being respectful, prepared, thoughtful, and courageous. When children honor themselves and hold others in high regard, they create safer schools, stronger communities, and a better world.
How BOOWAJOE® Connects to Safety
Safety begins with respect.
When children respect themselves, they make safer choices.
When children respect others, bullying decreases.
When children respect rules, communities become safer.
When children respect preparation, emergencies become less frightening.
BOOWAJOE® teaches that safety is not about fear. Safety is about caring enough about yourself and others to be prepared.
The Story of BOOWAJOE®
BOOWAJOE® is the cool, cool baby elephant. He anchors a premier school safety program that teaches children being cool means being prepared, respectful, kind, and responsible.
Through engaging stories, music, activities, and assemblies, BOOWAJOE® helps children understand that true coolness comes from making smart choices, treating others with respect, and being ready for whatever comes their way.
Whether in the classroom, at home, or out in the community, BOOWAJOE® acts as a friendly, relatable guide, showing kids that safety and kindness are the best ways to stand out in any school safety program.
Join Us in Our Mission
Empower children to build a safer and brighter future for everyone. Connect with us to get involved.
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